HUSL Press

Marketing in Motion: Exploring Sports Marketing and Innovation with New Balance
Harvard University Sports Lab Harvard University Sports Lab

Marketing in Motion: Exploring Sports Marketing and Innovation with New Balance

On April 13th, the Harvard Undergraduate Sports Lab took a trip to The Auerbach Center at Boston Landing to see the massive New Balance Headquarters. HUSL members got to tour the Sports Research Lab, see the brand new TRACK at New Balance, participate in a town hall with executives, and shop at the New Balance Flagship Store.

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Boston Red Sox and HUSL: The Fenway Park Experience
Harvard University Sports Lab Harvard University Sports Lab

Boston Red Sox and HUSL: The Fenway Park Experience

The Harvard Undergraduate Sports Lab came back for another incredible event with the Boston Red Sox and Fenway Sports Group. HUSL brought 50 members to Fenway park for an opportunity to gain insight on marketing, development, and philanthropy within these organizations.

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