HUSL Press

HUSL Hosts Puma Team
Harvard University Sports Lab Harvard University Sports Lab

HUSL Hosts Puma Team

On Friday, April 12, the Harvard Undergraduate Sports Lab welcomed four executives from Brand Heat, Puma’s innovative brand partnerships and marketing team to discuss their part in working at the third largest sportswear manufacturer in the world

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Harvard Undergraduate Sports Lab Hosts Inaugural Sports Business Conference
Harvard University Sports Lab Harvard University Sports Lab

Harvard Undergraduate Sports Lab Hosts Inaugural Sports Business Conference

Harvard Undergraduate Sports Lab Hosts Inaugural Sports Business Conference Featuring Sports Luminaries Including LA28 CEO Kathy Carter, NBA Deputy Commissioner and COO Mark Tatum, Boston Celtics Lead Owner, Governor and CEO, Wyc Grousbeck, WNBA Commissioner Cathy Engelbert, and NBA All-Star Carmelo Anthony.

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Marketing in Motion: Exploring Sports Marketing and Innovation with New Balance
Harvard University Sports Lab Harvard University Sports Lab

Marketing in Motion: Exploring Sports Marketing and Innovation with New Balance

On April 13th, the Harvard Undergraduate Sports Lab took a trip to The Auerbach Center at Boston Landing to see the massive New Balance Headquarters. HUSL members got to tour the Sports Research Lab, see the brand new TRACK at New Balance, participate in a town hall with executives, and shop at the New Balance Flagship Store.

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